DATA-FAIR brings together chain parties who are working to improve data-sharing for the farmer and their partners. The participating parties in the public-private partnership project (PPP) are: ZLTO, Rabobank, ProAgrica, Fresh Info, Fedecom, VION, PinC Agro, CUMELA, AgroConnect and the Ministry of Economic Affairs. Wageningen Economic Research, the social and economic research institute of Wageningen University & Research, is responsible for coordinating and implementing the PPP.
The project is part of the 'Consumer and Chain' roadmap of the Agri&Food top sector. The project launched in January 2017 and will run for three years with a total budget of 2.7 million euros.